Sunday, January 24, 2016

JamStik: This Gadget Just About Maxes out on the Richter Scale of Coolness



Jamstik: The Guitar for iOS 


Let's start with "What is it?"  It's an electronic device that is, at the same time, both an actual, physical guitar - actual in the sense that it has real strings that are strung across a real neck with real frets. It doesn't, however, make sounds mechanically as a real guitar would. Rather, several optical sensors below the level of the fingerboard "read" the way the strings are manipulated and send impulses wirelessly to an iPad or other iOS device, like an iPhone, where they are interpreted by software into real music. Or so a raft of YouTube videos explain and demonstrate.

Why bother? I mean, after all, this nifty thingie does cost $299 and for that amount one can purchase a pretty good traditional guitar. However, in addition to the 'Coolness Factor', which I think is somewhere near the top of the Richter Scale for this item, this is practical. It’s small, light, and portable and can be taken places that traditional guitars, even travel guitars - scaled down, sometimes foldable guitars - cannot go. But beyond this level of understanding this ‘instrument’, which I believe is a first step toward some sort of musical next step – there really is much to ponder. It’s a hybrid, something that preserves the traditional way a guitar is fingered, the way its strings are tuned, and the way scales and chords are laid out on its fingerboard, things that represent a very long and successful evolution of musicality and ergonomics. But the JamStik takes that historical development by the hand and leads it into the realm of digital music. In other words this is a guitar-based interface with the computer, something that promises new possibilities. And, of course, there have been numerous such flights of innovation and imagination previously. There was the The Moog Guitar Model E1-M with MIDI, which I believe cost several thousand and is now discontinued. And there is the Godin xtSA Synth Access Acoustic Electric Guitar, at over a thousand. But these are pretty much standard guitars, for professional musicians, by the way, that go further; that is, in ADDITION to being a traditional guitar they have special design and wiring to allow them to interface with computers.

But this thing, the JamStik is very different. First it is not truly a guitar; it is a handheld device that is BASED on a guitar. Yes, it has real strings and neck, but it has only 5 frets instead of the standard 24 that a Fender Stratocaster or Gibson Les Paul would have. Clearly, its designers have stripped the guitar down to the basic human hand, musical instrument interface this way, because they see it taking the experience of playing the guitar somewhere that it hasn’t been… YET!

IMPORTANTLY, because this item can be acquired at a 'within reach of the average hipster or spoiled student' price point -  and it has been designed to be paired with devices like the iPad, which in addition to being a processor (computer) already has an OS and software, a microphone, and speakers, etc. etc. And because the iPad, iPhone, iPod Touch, etc. – all devices that the JamStik can interface with, are all at the same level of price point, this one might become popular, even go viral… and once gazillions of pairs of hands are wrapped around this thing and it has become part of the landscape of college dorms and coffee shops and airplane cabins and who knows where else (one can play it in private through headphones), some really exciting things are likely to happen. Think, ‘Crowd Sourced Musical Innovation’! Actually, when you think about it, that was the appeal and impact of the guitar from the early ‘60s on… no longer did people need to have access to a very large and expensive piano or organ to make music; guitars were inexpensive and portable and became truly ubiquitous, lending themselves to a situation in which a major portion of an entire generation, at least attempted to make music, a hell of a step forward from the previous generation, if you think about it. This item promises a similar sort of boost, not only is it even more practical, but there are a host of ways that the device it interfaces with can support would be creators in overcoming “talent gaps”, as well as offering the possibility of “Looping” techniques (creating one’s own backing track to play on top of), and ways to record, polish, and publish the music one creates. The mind races at the possibilities and likely impact of all this! 

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Want some more insight? While the video above is less than 2 minutes, perfect to give one the gist and to spread the word about the JamStik, there are also numerous longer, more in-depth videos available, too. Here's a good one....

JAMSTIK Guitar for Iphone & Mac REVIEW



And while we're at it, here's a predecessor that is quite amusing, but represents no threat that I can see to the JamStik :) None, whatsoever!

PocketStrings Portable Guitar Practice Tool from ThinkGeek

 

 

how to make money with YouTube

Go to the YouTube landing page and in the page's search function (you'll find it toward the top) put in "how to make money with YouTube." Within a split second you'll be confronted with more suggestions for videos to watch on this subject than you could watch in a day (exaggeration? possibly not... :)  Some titles that I just got on my screen are: How To Make Money From YouTube!, How To Make  Money on YouTube, How I Make Money On YouTube, How do I make money on YouTube? etc., etc., etc.... You get the idea. THIS is a popular theme, something that has caught the fantasy of those aware of what YouTube is and can be. Or perhaps, the fancy of that segment of YouTube habitues who have an active as opposed to passive orientation to life.

Interesting to me, that when there are so many similar video offerings on a theme like this, you, the viewer, have to choose between them, and have to find a criteria on which to base your choice of which one to watch first. There are 3 things that jump off the screen at you that will help make this decision: 1) There's that still photo that gives an inkling of what the video will deliver, who's behind it, and the level of seriousness and competence invested by the producer, and his or her motivation to produce and post the video, as well. 2) There's the length of the video. Some are long and some are short and our time is limited. Does a longer run time indicate that the video will deliver a more in-depth and thorough body of content, or does a shorter one indicate a video that represents a no nonsense, cut to the bottom line, respect for the viewer practicality? I'm not sure about this; are you? and c) there's the number of views that the video has garnered already. But again, I'm not absolutely sure about what this means. Does it indicate that a video with a good number of views has been visited repeatedly and recommended to others because of its quality? Does it indicate that it is produced by a popular producer who has earned a reputation for quality? Does it indicate that the video has been posted for a long time and has gotten viewed by virtue of having been available longer than its competitors? Oy! This gets complicated! And I suppose there are other factors, too, like (possibly) d) does the video carry ads? And if so, this may indicate the motivation of the producer in creating and posting it. Or does the producer really have passion for the subject and making a few bucks from it represents an afterthought?

Yes, I suppose that if I had to confess all, I'd admit that this idea appeals to me, too. How nice it would be to earn significant money by being creative, brilliant, and sharing my creative brilliance with others who provide me with proof of my prowess as a content creator: earnings. 

But while I can see how being a successful YouTuber embodies facets of the bane of our lives and times, tech-fueled narcissism. You know, the desire to be the center of attention, basking in the glow of, if not outright adulation, then at least, deserved appreciation, just like the folks we see on TV constantly, I see other things, too.

This is, after all, basic commerce: I've produced something that you like and want, something that fills needs, and for doing this I am rewarded. Certainly, there's nothing wrong with that. Hey, it makes the world go round. What's so contemporary about it, though, so Digital Age, is that the technology allows one to produce more than cabbages or eggs, more than cheese or sausage, more than shoes or cups and saucers, those things have been produced by relatively humble people since the inception of Agriculture, Gastronomy, and Pottery. Today's digital, web-based technology, allows all who care to, to try their hand at being chroniclers, commentators, and teachers and inspirers of the masses. Not only can we produce reasonable facsimiles of the print, audio, and video products put out by the likes of Disney, Spielburg, CNN, and Public Radio, media titans who define taste, value, and success, but we can publish them in virtual spaces like YouTube.  There, the possibility of drawing an audience is no joke. By now most of us have heard of YouTube content producers, many of them home-grown DIY-style independents who have posted things that, at least in terms of appeal and popularity, have rivaled those of  media industry giants. And, too, we've seen that those same giants, have items originally produced for Broadcast or Cable consumption that are also posted on YouTube where an audience of undeniable scope consumes it. And there are even more interesting things, like VICE, to be found there. Things for which the boundaries between these types of media and the way they approach their audiences have become blurry. 



Saturday, January 23, 2016

Ah, distance!


St Helena Island 2014            

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First aircraft landing on St Helena Island


 St Helena: Growing up on one of the world's remote islands

Being an enthusiast of truly fine coffee, it's not surprising that eventually I found myself watching one of those 'Top 10' videos about my drug of choice. The one that got me started on the far afield digression that I'm about to describe, was about the world's 10 Most Expensive Coffees. I wasn't surprised to see on this list the Jamaican Blue Mountain, the Kona Coast or even Kopi Luwak, the famous beverage made from coffee beans that have been eaten and pooped out by Civet Cats in Indonesia, before being collected, cleaned, dried, roasted and brewed into what is hyped as the most exotic cup of coffee to be had. I haven't had the opportunity to try that $30 a cup ambrosia yet, by the way. Actually, the variety that caught my attention in the video, though, was the Saint Helena Organic coffee.

Saint Helena? It took a few seconds to click, but somewhere in the back of my mind I knew that I 'd heard the name previously. And then... Of course! That island somewhere in the Atlantic, the one that Napoleon was exiled to. A couple of seconds of Googling turned up a History Channel site that confirmed this and went on to explain that Napoleon was something of an island 'serial exile'. In fact, he was born on Corsica. Later, after thoroughly shaking up Europe, he was exiled,  first to the island of Elba, another island in the Ligurian Sea which off the West coast of Italy. And then, after escaping Elba and returning to Paris to make even more trouble, he was exiled as second time to the truly remote island of Saint Helena in the South Atlantic, where he died. Exile, was a sort of punishment for rogue emperors back then; punishment by isolating them out in the furthest boonies -  back when everyone wanted to be in the heart of a bustling city. But what a difference a couple of centuries make. Both Elba and  Saint Helena, sparsely populated, sub-tropical, and beautiful, would now be considered paradise, a place to go to to get away from the Rat Race and live life as it's intended to be lived. And YouTube dreamers who surf its video archives for tropical island porn to fuel their fantasies of self imposed exile, will find videos of Elba and Saint Helena fit the bill perfectly.

Saint Helena, by the way, is located in the South Atlantic, pretty much smack in the middle of it. To the East is the border of Angola and Namibia over a thousand miles away in Africa. And to the West; Brazil, over 2 thousand miles away. Unless you consider empty, lonely ocean to be "Somewhere" then Saint Helena is truly located in the middle of "Nowhere." It's the kind of place that fires up my imagination and my desire to visit the remotest corners of the world. Wikipedia informs that this volcanic island is a mere 10 by 5 miles in size and populated by fewer than 4,000 permanent residents.

Chasing a chain of YouTube video links about this island was fun, my kind of fun. My mind raced as I discovered things about St. Helena . A couple of videos were devoted to the romantic way (the ONLY way) that people visit the island, taking the world's last Royal Mail Ship from Cape Town, South Africa, an ocean voyage of 5 days. Actually, one or two of the videos showed how the management of this boat had turned it into something of cruise ship of modest scale and style in order to keep it going. There was also a very thought provoking and humbling video in which a roomful of kids in the island's school, when asked by their teacher, "Which of you plan on leaving the island when you grow up?" responded by every hand going up... enthusiastically. In a world in which being connected to what's happening culturally, socially, and economically counts for so much, it's small wonder that so many kids crave being part of what they know is out there, but from which they are so isolated at home on Saint Helena. And then, I came across a series of videos about how the British Government (Saint Helena is part of a British Overseas Territory) is financing the building of an airport there. After challenges and stalls, it looks like this will, indeed, come to pass some time soon. And when it does, this speck of hyper-remote civilization will change forever.... profoundly. And I guess I'll have to change the focus of my fantasy fueled YouTube searches to Tristan de Cunha island, a  fellow member of the same political territory, although a very great distance across the empty ocean away. Tristan has fewer than 300 residents and is not likely to get an airport any time soon. Ah, distance!